Founded in 1998, the Southern Arizona Attractions Alliance was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. The SAAA is a partnership organization with Visit Tucson and Pima County.

VisitTucson_LogoPima County logo


Our Mission

The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.

  • Tucson Attractions Passport
  • Tucson Attractions Map Brochure
  • Tucson Attractions Website
  • Social Media Postings
  • Co-Operative Advertising and Outreach

Education/Professional Development

  • Monthly Meetings
  • Monthly Educational Topic
  • SAAA Pledge of Practice
  • Annual Meeting of Attractions


  • Protect the interests of the Southern Arizona Attractions
  • Partner with DMO’s, local and state governments


Our Board


  • President: Laura Cortelyou, Discover Marana
  • Vice President: Eric Gonzales, Arizona History Museum
  • Secretary: Nick Letson, Sonoran Glass School
  • Treasurer: Kris Siuda, Main Gate Square

Committee Chairs:

  • Past President: vacant
  • Marketing: Catherine Strickland, Pima County
  • Social Media: Catherine Strickland, Pima County
  • Membership: Jim Gressinger, Southern Arizona Guide
  • Programs: Eric Gonzales, Arizona History Museum
  • Outreach: Jackie Ludwig, Visit Tucson


Membership Meetings

The SAAA has membership meetings on the second Thursday of the month. All meetings begin at 8:30AM and will be held at the Arizona History Museum (949 E. 2nd Street, Tucson, AZ 85719) unless otherwise specified.

  • January 18, 2018 Annual Meeting and Awards at Old Tucson, 7:30am-10:00am
  • February 8, 2018 Digital Media and How it Needs to Work with your Website at UA Flandrau Science Center & Planetarium
  • March 8, 2018 Digital Marketing Part II, Facebook & Social Media at Maderas Gallery
  • April 12, 2018 Field Trip to San Xavier del Bac Co-Op/Mission at 2:00pm (Optional Lunch at Karichimaka, 5252 S. Mission Rd at 12:30pm)
  • May 10, 2018 Visit Tucson Marketing Plan at Arizona History Museum
  • June 14, 2018 Future of SAAA at Arizona History Museum
  • July 18-20,2018 Governor’s Conference on Tourism at JW Marriott Scottsdale Camelback Inn Resort & Spa (no SAAA meeting)
  • August 9, 2018 SAAA’s Outreach Committee Presentation at Arizona History Museum
  • September 13, 2018 Passport Book Roll-out and Presentation on Tourism at Mini Time Machine Museum, 8:00am-11:00am
  • October 22, 2018 Attractions Showcase Tanque Verde Guest Ranch 8am-2pm
  • November 8, 2018  TBD at Arizona History Museum
  • December 13, 2018 Holiday Party, Gift Exchange, Adults only at Sonoran Glass School, 6:00pm-8:00pm